-Overview-

Google Analytics is a simple, easy-to-use tool that helps website owners measure how users interact with website content. As a user navigates between web pages, Google Analytics provides website owners JavaScript tags (libraries) to record information about the page a user has seen, for example the URL of the page.

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The Google Analytics JavaScript libraries use HTTP cookies to "remember" how a user interacted with the website.

​Google Analytics supports three JavaScript libraries (tags) for measuring website usage: gtag.js, analytics.js, and ga.js.

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For information on how each library uses cookies for Universal Analytics and Google Analytics 4, visit this page.

For more details about the data collected by Google Analytics, read the Google Analytics privacy document.

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